When Sexy Socks started 11 years ago, it was built on a belief that everyday purchases could create meaningful change.
Fast forward to now, we’re proud to be celebrating an incredible milestone of officially donating one million pairs of school socks to children in need across South Africa. We’re proud because this represents dignity, comfort, and confidence for learners who need it most.
More than socks, more than a number
Our pair for a pair mission has remained simple:
You buy a pair. A child gets a pair of school socks.
But the impact is anything but simple.
Through our Sock Drops, we don’t just deliver socks, we show up and engage. We remind kids that small acts of kindness can have big impact, that their dreams are worth rooting for, and that business can be a force that lifts people up instead of leaving them behind.
Community that moves with us
For every customer who clicked “buy,” every retailer who backed the brand, and every partner who helped us reach more schools, this milestone belongs to you too.
Because impact at scale doesn’t happen alone.
It happens through communities that choose better every single day.
We’ve witnessed this firsthand over the past few years. We’ve had the privilege of visiting schools and organizations close to our hearts. Each Sock Drop brings its own story of hope and resilience, reminders that communities across South Africa continue to show up for one another, especially in the face of adversity.
On the road, always forward
Reaching one million pairs donated isn’t a finish line.
It’s momentum.
We’re committed to expanding our reach, partnering with more schools, and proving again and again that purpose and profit aren’t opposites. When done right, they’re allies.
The way we see it:
Comfort is just the beginning.
Opportunity is the real purpose.
Help us keep the momentum moving
Do you know a school or organization that could benefit from a Sock Drop?
Nominate them, would love to show up for them next.
And if you’re reading this thinking, “What’s next?”
The answer is easy.
More Sock Drops. More schools. More chances.
More proof that small decisions create big change.
Thank you for walking this journey with us. Here’s to a million more reasons to choose businesses with purpose and conscious shopping.
