Sexy Socks is where your ankles
meet your social conscience.

It is fashion with a mission.  A social mission.  Our mission? Provide every child in South Africa with a pair of socks to wear to school. For every pair of Sexy Socks bought, we’ll give a pair of school socks to a child in one of South Africa’s township schools. That is what Sexy Socks is all about – warm toes all round.

Sexy Socks was started in 2014 by a regular dude called Dave. He wears a suit to work, and jeans on the weekend.

He likes nice things, and sometimes he likes to be a little outrageous. Most of all, Dave likes to be outrageous in his socks.

It is not surprising, then, that Dave got tired of wearing the same old boring socks, and was determined to bring the outrageous into his socks.

What makes Sexy Socks so sexy?

Our unique bamboo fibres, outrageous designs, shocking colours and sexy feel ensure that your feet will never feel more loved (and more sexy) than they do in a pair of Sexy Socks. They are stretchy. They are fitted. And they tend to go back to their original size. They are eco-friendly. They are green. They are anti-bacterial, anti-odour and anti-chafe.


Where it all began.

Dave was lying on his bed, trying to catch a sneaky afternoon snooze, when his doorbell rang. At the gate was a homeless man, drenched to the bone and shivering. His name was Solomon. All he wanted was some food.  Dave brought him in and gave him some food, and set about finding some dry clothes for the man. While Solomon was changing, Dave began to realise that there was no way that this man’s plight was unique. How many thousands of people are either homeless or living in a shack in South Africa, freezing and cold?  Surely there was a way in which businesses can help?

And that is how Sexy Socks was born. Based in Cape Town, Sexy Socks is determined to provide free school socks to every child in South Africa’s township schools. Too many children go to school without socks on their feet in the middle of winter because they simply cannot afford such luxuries.
Sexy Socks’ mission is to change this.

Committed to the idea of a-sock-for-a-sock, Sexy Socks promises to give away
a free pair of school socks for every pair of Sexy Socks purchased.


Not just another sock company.

The idea for Sexy Socks was born at a time when boring socks were still the norm, and to show any spunk in your socks was considered too outrageous for most. Today, I look around and I see cool socks everywhere. Why? Because people are starting to realise that having a little outrageous in your shoes is actually rather cool. But Sexy Socks is about so much more than just adding a touch of the outrageous.

Sexy Socks is the start of a movement, and it is our mission to prove that there are enough South Africans who genuinely care about giving back to our country to sustain our business model. Sexy Socks is a social enterprise.

Our mission is to warm the toes of South Africa’s poorest children on cold winter’s mornings, and we ensure that your ankles are envy of the office. How? For every pair of Sexy Socks bought (which will brighten your conservative suit and bring style to your neglected, boring ankles), we will give a free pair of school socks to a child in one of South Africa’s township schools. Our socks are made from bamboo which, aside from preventing your feet from being smelly (yes – they really are anti-odour and anti-bacterial), are guaranteed to keep your feet cool in summer and warm in winter. And they are softer than your mother’s touch.

We will hush all of our critics by proving them wrong. We are a for-profit company founded on a social vision. And we will make a difference. Haven’t yet slipped your feet into the outrageous? Try it. You’ll never look back.

Ready to make a difference?