We’re stoked to have launched our brand new range of underwear for guys and girls. They’re available online or in-store, ready to be delivered to your door! And the best bit? They’re handmade by a women’s upliftment and empowerment initiative in Masiphumelele, Cape Town, using fabric off-cuts that would otherwise have been destined for landfill. Eco-friendly, socially-conscious and totally unique, we’ll raise a glass to that!

They’re eco-friendly

Designed for the ladies and gents out there who wish to make more eco and socially-conscious choices when it comes to fashion, our range of underwear up-cycles fabric that would have otherwise headed for the waste stream. Using fewer resources to create our underwear and thereby reducing the clutter in a world already overwhelmed by fast fashion and an abundance of material things has got to be a good thing, right?

They’re socially conscious

Not only are they eco-friendly, our undies are empowering too. They’re handmade by a cooperative of women in Cape Town. Unemployment is a huge debilitating factor in here in South Africa and so being able to partner with such an awesome upliftment programme that creates jobs and provides important skills training possibilities has been an overwhelmingly humbling experience.

They’re totally unique

Our undies are truly one-of-a-kind. No two pairs are ever the same! The fabric design of each and every pair is entirely unique, because: 1. For a happier planet, we use fabric off-cuts that would otherwise have gone to waste 2. Life could do with more surprises and magic. Underwear drawer in need of a refresh? Now you know where to come to find yourself a pair of local, sustainable, empowering, and hot undies that make a real difference to the world. Added bonus? Sexy Socks Subscriptions are finally here! You can save up to 25% when you sign up to get a new pair of socks or jocks (or both?) every month. Winning!