Heard of Aaron’s Rock Your Socks?

Have you heard of Aaron’s Rock Your Socks? Ten-year-old Aaron Greenblatt started this charity initiative in 2017 to collect socks for the less fortunate as he, just like us, finds it impossible to accept that so many South Africans don’t have something as basic as a pair of socks.

Aaron’s initial goal was to collect 1000 pairs of socks, the first pair donated was from his very own sock drawer. He has smashed this goal out of the park and to date, Aaron has collected over 65,000 pairs!

“Aaron stands for everything that we want to see in young people today – he is driven to get up and make a difference in the lives of others in South Africa. We have worked with Aaron since he was just eight years old, and we love that we are a part of his story. People like Aaron show the world what South Africa is really about.”  

– Dave Hutchison, Founder, Sexy Socks

Aaron and the Founder of Sexy Socks, Dave Hutchison.

We want to do everything we can to assist Aaron on his journey of delivering hope and dignity – one pair of socks at a time. We have donated close to 16,000 pairs of socks thus far to Aaron’s initiative and hope to give many, many more along the way.

We recently met Aaron and gave him a pair of personalised socks. Keep rocking those socks, Aaron!