A 2020 recap with our founder

It’s been a wild, wild year but we are so proud of what we have achieved at Sexy Socks despite the many challenges 2020 threw our way. We chatted to Dave Hutchison, Founder of Sexy Socks about the highlights of the year and the lessons learned along the way.

What were the highlights of 2020?  

If I look back over the year, the highlight has to be that we have pulled through a tough year without having to say goodbye to anyone in our team, and have managed to pay everyone their full salary every month. The commitment and dedication shown by every single member of our team has been outstanding. Everyone has gone way beyond the call of duty in order to keep our business alive, and I have been completely blown away by the loyalty and passion of the team.

What was the most important lesson you learnt in 2020? 

Help and good luck sometimes come along when least expected. Stay true to the vision and keep your eyes on the horizon.

What are you most proud of achieving this year? 

The speed with which the team adapted to our change in circumstances, and the effort that went into designing and producing our fabric face masks. It started out as a project that aimed to keep our team employed through lockdown, and ended up as an opportunity to provide 18,000 fabric face masks to those in need.

If you had to describe 2020 in three words, what would they be? 

Challenging. Growth. Optimism. The year was a challenge. A huge challenge. It is only by constantly looking through an optimistic lens that we were able to see the lessons that we could take away and by embracing those lessons, we grew – as a team, as a business and each of us individually, too.

Give us the low down on the 2020 ‘sock drops’ and mask donations… and how they differed from previous years.  

The thing we missed the most this year was our sock drops! While we have not managed to host any of our traditional sock drops due to the pandemic, we have managed to donate about 15,000 pairs of socks, and nearly 18,000 face masks through our various partner organisations.

What are you most looking forward to in 2021? 

2021 is going to be an exciting year for us! We have new products and fresh ideas. Watch this space!

To our wonderful customers, thank you for enabling us to give so much to so many this year – we really couldn’t have done it without you.